The Wrangler Thailand by Central Trading Co., Ltd. (the “Company,” “we,” “us,” or “our”) as the exclusive licensee of Wrangler, realize the importance of protection of your personal information for receiving our products and service. We thank you for your reliability to us. We will take care of your personal information with caution and reasonableness to give experience and providing the customer best service especially to you.

When you access to use the website: www.Wrangler and/or when joining us as a member, it shows that you accept the terms of this privacy policy. Please read and understand the Privacy Policy, before you register to be a member to access for using the website service for your highest benefit.

In accordance with this Privacy Policy, "personal information" means any information relating to an individual or information that enables the individual to identify such individual which may include your personal information, directly or indirectly, which we collect such information from you or other information sources from Central Group, affiliated companies, subsidiary companies, or business partners or other companies. The nature of personal information that we collect is as follows:

Personal information, such as, title, full name, surname, gender, age, occupation, nationality, date of birth, information on any card issued by the government, (such as, identification card number, social security number, passport number, taxpayer identification number, information of car driving license, or identification documents having the same characteristics, etc.), place of work, educational qualification and other personal information which you give to us, etc.

Information for contact, such as postal address, information of delivery, address for sending of invoices, telephone number, Fax number, email address, LINE ID, user account of Facebook, Facebook ID, Google ID, Twitter ID and user account in other social media websites given by you to us.

Membership information, such as details of information regarding member account, member card number, member code, member type, date and month of being member/date of application to be member, period of member, bank account and payment information and other member information, etc.

Financial information, such as credit card/debit card information, or banking information. credit card number/debit card number, type of credit card, card issue date /card expiry date, billing cycle, account detail, payment detail and payment history and other financial information, etc.

Information of transaction, such as information about payments to you and from you, date and/or time of payment, payment amount, information about refund request, balance of refund, date and place of purchase, number of purchase or purchase order number, address and date and time of receiving or delivery, status of making and other information of products and service that you purchase, etc.

Technical information, such as IP address or Internet Protocol, cookie, address of media access control (MAC), web beacon, Log, Device ID, device model, and type of device, network, information regarding connection, access information, information for access to use in type of single sign-on (SSO), login log, duration and place of access, period of time spent on the page, information regarding access to the system, search history, information of retrieving, types and version of browser, operation system and platform and other technologies on the device that you use to access the platform and other technical information from being used on platform and operation system, etc.

Information relating with behavior, such as, information about your purchase behavior and information obtained from the use of our products and service.

Detail of personal information, such as your username and password, detail and photo of your personal information, purchase, history of purchase orders, past purchase orders, purchase history, purchased products, quantity of products, purchase orders or product return orders by you, purchase orders through website, detail of cash on delivery, order ID, discount code and promotion that you use and detail of other personal information, etc.

Usage information, such as information about your search or your use on website, platform, use of our products and service, products in cart, products that you are interested, record of questions and answers and other usage information, etc.

Marketing and communication information, such as your wish to receive marketing information from us, or Central Group, or affiliated companies, or subsidiary companies, business partners, or other companies and required communication format and marketing information and other communication, etc.

Sensitive information, such as race, facial recognition system, medical history, etc. We will collect, use or disclose sensitive information when we receive your express consent, or in case when the law allows for doing.

If you give personal information of third parties to us (such as beneficiary, emergency contact, reference person and reference persons) such as name, surname, address, telephone number and personal information and other contact information for contacting in case of emergency. When you fill in an application or do your transaction with us, please inform such persons to know about this Privacy Policy and/or request for consent from those persons if there is necessity, for us.

We will collect, use or disclose sensitive information when we receive your express consent, or in case when the law allows for doing.

The personal information that we collect will be used as follows:

For delivery of products that you place the purchase order.

For communication, including sending e-mail to you to inform you about news, privilege and sales promotion activities.

To register and confirm your identity.

To recommend products and services that you may be interested, specify your preference and deliver proper experience to you, in order to learn additionally about you, products and service that you receive and other products and service that you may be interested , to assess your interest or behavior towards products and service, to perform data analytics and data profiling for doing marketing research, preparing survey forms, assessments about behavior, statistics and categorization, formats and trends in consumption, analysis of information according to interest or behavior (profiling) from processing of your personal information.

To be used for Loyalty Programs, accumulation of grade points, drawing lots of gift, or participation in several activities.

To take care, operate, follow, observe and manage the Website and Platform to facilitate and assure you that the Website and the Platform work smoothly, having efficiency and safety, to facilitate your use of the Website and Platform, to improve the plans and content of the Website and Platform.

To protect the business security and confidence of the company, to exercise our rights or defend our benefit that are necessary and lawful, such as detecting, preventing and responding to fraud claims, intellectual property violation, or non-compliance with the law, to manage and prevent damage to our property and possession, to comply with our terms and conditions, to detect and prevent any misconduct within the organization, including the use of closed circuit television to monitor the incidents, to prevent and report regarding criminal offenses and to protect the security and business confidence of the company.

Period of our keeping of your personal information

We will keep your personal information for a reasonable period of time to achieve the purpose for which we have received your personal information and to comply with legal and regulatory obligations, however, we may keep your personal information for longer time if required by applicable law.

Information safety

The company realizes the importance of security of your personal information. The company tries very hard to protect your personal information by requiring to have appropriate measures to keep the security of your personal information and comply with the confidentiality of your personal information in order to prevent loss, access, destruction, use, altering, modifying, disclosing or destroying the personal information, without right or unlawful acts. The company will examine the method of collecting personal information, area for keeping of the information and performing in data processing practice, including physical safety measures, to comply with the policy and guidelines for keeping security of information technology of the company.

Cookies and how we use cookies

When you visit our website, we will collect some information automatically from you through the use of cookies.

Cookies are small pieces of information or messages that are issued to your computer when you visit website and use the website to keep or track information about your use of the website and use it to analyze trends, website administration, track the movement of your use of website, or to remember your setting of value. Some types of cookies are very necessary. Otherwise, the website pages may not work properly and other types of cookies allow us to improve your browsing experience, altering the content according to your needs and make your interaction with the website to be more convenient. This is because cookies remember usernames (in a safe method) as well as remembering your setting of value of language.

Most internet browsers let you decide whether to accept cookies or not. If you refuse, delete, or block tracking by cookies, it may affect your “user experience”. If you do not have cookies, your ability to use all or part of the characteristics or area may be limited. If you do not wish cookies to be placed in your browser, you can choose to reject cookie file.

Additionally, some third parties may issue cookies through our website to provide you with advertisement relevant to your interest based on your browsing activity. These third parties may collect your browsing history or other information in order to know how you access the website and the pages you visit after leaving our website. The information collected through these automated intermediaries may relate to the personal information that you have previously provided on our website.

Rights of the Personal Information Owner

Under the provisions of the law and the exception in accordance with applicable laws, you may have the following rights:

Access: You may have the right to request access or obtain a copy of the personal information that we collect, use or disclose about you. For your privacy and safety, we may request you to prove your identity before we will give the information that you request to you.

Correction: You may have right to request correction to the personal information that we have collected, used or disclosed about you to make it correct, current, complete and not misunderstanding.

Information transfer: You may have the right to obtain the personal information we have about you in an organized and readable electronic format and to transmit or transfer such information to other personal data controllers; the information must be: (a) the personal information that you have provided to us and (b) when we have your consent to collect, use or disclose or to comply with any contract that we have with you.

Objection: You may have the right to object the collection, use or disclose of your personal information, such as objection to direct marketing.

Request for use suspension: You may have right to suspend the use of your personal information in some cases.

Withdrawal of consent: For the purpose for which you have given us your consent to collect, use or disclose your personal information, you have right to withdraw your consent at any time.

Filing a complaint: You may have right to lodge a complaint with the competent working unit, in case you believe that the collection, using or disclosing of personal information by us is unlawful or inconsistent with applicable privacy protection laws.

Detail of contact with us

If you wish to exercise your rights in connection with your personal information, or if you have any questions about your personal information under this Privacy Policy, please contact us or our Privacy Protection Officer at:

Central Trading Co., Ltd.

- 3388/25-37 Sirinrat Building, Klongton Sub-district, Klongtoen District, Bangkok Metropolis, 10110, Thailand


Privacy Protection Officer

- 22,Somkhid Alley, Phloenchit Road, Lumphini Sub-district, Pathumwan District, Bangkok Metropolis 10330, Thailand


Conditions of being members

You shall register as a member of the website in order to create a user account, if you want to make purchase order to buy products, or join in sales promotion activities through the website.

We reserve the right to provide website shopping service. This includes certain services, such as applying for being member, information and message services, activities and others for customers who register for use on the website only.

You agree to keep your Login Name, Password and your personal information confidential. However, you will agree to be responsible for damages resulting from activities under your username or your account.

The information that you register to be a member must be reliable, accurate, complete and you always correct the information to be up-to-date and accurate.

We reserve the right to withdraw your membership immediately, without prior notice, if you are found to provide false personal information, or the information is not up-to-date, or you do not keep your password as confidential, or the information is contrary to the law and public morality.

Prevention of fraud and improper use

We have the right to refuse or cancel a purchase order if an account with history of fraud is detected and we can terminate your account, if fraud or illegal behavior is detected, we enforce such policy to protect ourselves from fraud, deceiving or other illegal activities.

If you visit our website, there is sending, or posting contents, images or information that are against the law, slanderous against religions, defamatory, denigrating, vulgar, malicious, obscene, offensive to other persons making other persons to be dissatisfied and as a result, we or any third party have been damaged due to contents or information, either directly or indirectly, you will be responsible for the damage, including liabilities, damages and expenses incurred to us as a result of our loss or loss by a third party.


We welcome your comments and suggestions regarding this website, our products and service. Such comments and suggestions are not considered as confidential and may be used, modified, reproduced and distributed for any purpose. However, your name and your surname will not be connected with your comments and suggestions, without your permission, except in cases where it is against the law only.


You are the only person who has access to the password for accessing the website. We recommend that you keep your Login Name and Password confidential and logout every time before leaving the website. Because the transmission of information via the Internet, there is no complete security guarantee system, so we cannot guarantee the security of your data transmission and reception, but we keep the security as good as possible, every time when there is transmission of information.

We reserve the right to amend this Privacy Policy from time to time, so please check regularly when this Privacy Policy is last modified. Any changes will take effect immediately when we publish the revised Privacy Policy on our website.