A LOOK INTO THE WORLD OF WRANGLER
Wrangler is the everyday performance denim brand. Since the dawn of our denim, our inspiration and
guide has been real life experiences. We believe that clothing should be designed to fit the needs of the people wearing it.
We have held this belief to our heart from the beginning — from 1947, when we started up in
Greensboro, North Carolina. We embarked on a platform of innovation and with an idea to create the best-possible jeans, jackets and shirts for cowboys. We added special features. We added functionality.
For instance, flat rivets that wouldn’t scratch your saddle, watch pockets, seven belt loops (instead of the usual five), and yoke seam over panel for keeping your wallet in place. Functional design details still remain vital, adapting to modern looks and needs.
We move with the times, often leading the way to providing more comfortable, more stylish and more innovative everyday denim wear. A wear that is just as durable, authentic and stylish as you would expect from the world’s favourite denim brand.
1904
The Hudson brothers establish Hudson Overall Company, Greensboro, NC. They manufactured overalls and ‘work wear’.
1919
Hudson Overall Company
changes its name to become
The Blue Bell Overall Company.
1936
Blue Bell launches Big Ben overalls with sanforized denim (a denim innovation).
1943
Blue Bell acquires Casey Jones
work clothes company and
with it a rarely used
brand name - Wrangler.
1946
Blue Bell starts to develop a jeans
line for cowboys. Blue Bell workers
take part in a contest to give the
jeans a brand name, WRANGLER.
1947
Wrangler officially becomes a denim manufacturing company with a simple ambition: to create the world’s best five pocket jeans. 1MWZ, the first Wrangler jeans, designed in conjunction with Rodeo Ben, is introduced to the American public.
1963
Wrangler opens its first
international production
facility in Belgium.
1964
The blue bell technician came up with a unique fabric weave which involved a Broken Twill line. This provided the much needed fabric stability that eliminated the twisting of the leg seam when washed.
1973
Wrangler jeans become an icon of youth culture, synonymous with teenagers the world over.
1989
Wrangler launches its best
seller fit, Texas, named
after the Lone Star State.
2013
Launch of Denim Performance, the denim innovations platform, including innovative new technologies (water resistant denim, etc.).
2017
Wrangler celebrates
the 70th anniversary
around the globe.
2019
The first global ICONS collection is launched,
reinventing 6 legendary masterpieces. In
the same year, the Sustainable INDIGOOD
technology is introduced, with
zero water used in dyeing process.
2022
Wrangler celebrates the Journey to 75 around the globe.