Cookie Policy

Last Update 27 May 2020

Central Trading Co., Ltd. (the “Company,” “we,” “us,” or “our”) as the exclusive licensee of Wrangler, recognizes the importance of the protection of personal data for you of our products and services. The goal of this Cookie Policy is to give you a better understanding of how your data is collected, used, transferred, and disclosed in both of our web-based applications and mobile applications which run external to a browser (“Website”). We want to ensure you also know how to check what cookies we are using, allowing you to more control.

Below we categorize the types of cookies we use to give you a better understanding of why we use these cookies, or work with services which use these cookies.

The information you share with us or with our partners through cookies allows us to provide the products and services you need and want, tailored for you. We appreciate your trust that we will carefully and sensibly handle your personal data while giving you the very best personalized experience and customer services.

1. What are cookies and why do we use them?

Cookies are small pieces of information or text placed on your computer when you visit a website. Some cookies are strictly necessary to enable the site to function properly. Other cookies allow us to enhance your browsing experience, gain a better understanding about your use of our Website, tailor content to your preferences, and make your interactions with the site more convenient.

In addition, cookies are used to help personalize your interactions with our content on other websites (translation: advertising) based on your behavior on our site.

2. What types of cookies do we use?

We use the following types of 1st Party Cookies and 3rd Party Cookies, which are described below. To understand better about 1st and 3rd Party Cookies:

  • 1st Party Cookies are cookies which are created by us, for reasons listed in the table below. The data will only be sent back to our Website and servers.

  • 3rd Party Cookies are cookies which are created by the partners we use. Cookie data will be shared with those partners to enable the features and services they provide.

Type of cookie

What does it do?

1st Party Cookies

Strictly necessary cookies

These cookies are essential to enable you to move around the Website and use its features, such as accessing secure areas of the Website. We use strictly necessary cookies to make sure our digital services work securely, correctly and perform their basic functions.

Security cookies

We use security cookies to make your interaction with our services faster and more secure. These cookies will help identify and prevent potential security risks.

Functionality cookies

These cookies allow the Website to recognize you and remember your preferences (such as your language of choice or the region you are in) and provide a more personalized experience. These cookies can also be used to remember changes you have made to text size, fonts and other parts of the web pages that you can customise.

3rd Party Cookies

Tracking cookies

We use tracking cookies to measure your behavior on our site. Behavior can be defined by such things as how you arrived at the Website, what products you viewed, how deep in the Website did you browse, how long did you browse, among other things.

We use this information to enhance the performance of the Website, improve our display of products and services and overall improve your experience on the site.

Advertising cookies

These cookies are used to deliver relevant advertising to you based on your behavior on our Website. They are also used to limit the number of times you see an advertisement, as well as help measure the effectiveness of our advertising campaigns. We share anonymised information about your browsing activity with our advertising and creative partners.

3rd Party Functionality

Some partners enable us to significantly improve website experience with minimal software development on our side. For example, partners may help with enabling chat functions on the Website or enable coupons or messages to appear on the right pages. These partners will also need to place cookies to perform these services properly.


3. How can you control cookies?

Most Internet browsers allow you to control whether to accept cookies, or you can download 3rd party “extensions” which give you precise control of your cookies. Due to the nature of some cookies, rejecting, removing, or blocking these cookies can affect your user experience and may block your ability to use some or all of the features or areas of our Website. If you would like to delete any cookies or if you change your mind, please refer to your browser’s settings or options page, or search for instructions using your favorite search engine. For major Internet browsers settings, please refer to these links:

Because applications do not run in a browser, the way to control the data shared is different, and different by your phone brand, model, or software. The two most common phone software, iOS and Android, have tools to enable you to control what is shared by apps, at an individual app level. Please refer to the settings of your phone to understand what control is available to you.

4. Our Contact Details

If you have any questions about our use of cookies, please contact us at:

Company Name

  • Central Trading Co., Ltd.

  • 3388/25-37 Sirinrat Building, Klongton Sub-district, Klongtoen District, Bangkok Metropolis

  • customerservice@cmg.co.th